Makenna Rush

 

The Indian Premier League (IPL) revolutionized the cricket game by transforming an old-fashioned gentlemen's match into a thrilling three-hour sports spectacle featuring Bollywood stars.

It has created a brand new market segment referred to as "cricketainment" whereby cricket is played and played in a way that is different as compared to other cricket sports. It unlocked huge demand from people who had previously shunned or rejected the traditional format of the game.

The Indian Premier League: a tremendous and immediate sporting victory

It is the IPL league is played by eight teams from eight cities across India. Fans of the game have the opportunity to watch some of the top cricketers in world, while listening to Bollywood music and entertainment from cheerleaders at intermissions.

For Indians, cricket is more than just a game. As the dominant sport in India, it has a massive fan base throughout the nation. It's also the highest-earning national sport. The strong sponsorships and star players contribute 60% to the cricket revenue worldwide.

The inaugural season of 2008 was watched by more than 200 million Indians via television and 10 million international viewers exceeding the record 150 million viewers who earlier tuned into the football league English Premier League. The IPL became the world's sixth-biggest sports league in only two seasons. Many are looking forward to learning the details about all ipl winners.

Exactly what is cricket , and what are the rules of the game

Similar to baseball, it is a bat-and ball team sport. The teams are comprised of 11 players, and teams take turns at bat and field. The purpose of the game is to make more runs than the other team. The batsmen creating runs by striking the ball , and then running through the entire pitch at the center of the field. The fielding team is hoping to dismiss the batsman by hitting the wickets in front of him or catching it once it's been struck however before the ball is thrown into the ground.

It was first introduced in England in 17th-century England, Cricket has become the second most played game, after football. Affected by the British Empire, today's major cricketing nations are part (or were members) of the Commonwealth, including Australia, India, Pakistan and England itself.

 

The red ocean of Indian cricket

The Board of Control for Cricket in India (BCCI) is the body responsible for governing all cricket matches played in India. Up until 2008, the BCCI was at sea in a sea of red competition. It had monopolistic power and operated in a lucrative industry and was also the wealthiest sports body in India. As such, the BCCI was not in a position to modify or improve the way it ran its business. Many organizations in this kind of position have a focus on what it is they are comfortable doing. Content with the status quo and equipped to be ahead of their competitors, they don't think about the need to invent until it's too already too late.

The BCCI focused on increasing the number of cricket games instead of creating value for fans of cricket. The league was set up more for the sake of the players than for spectators and did not garner a large amount of interest.

It's not surprising that Indians were more interested in international cricket matches that were played by the national team rather than domestic championships. To top it all off the BCCI was not managed professionally and for the good of the game , the revenue from the sport was never channelled down to upgrade infrastructure or aid local cricketers. Therefore, there was a chance to open up a wide gap between two groups of strategic importance such as national teams and local teams.

The as-is strategy canvas used by the domestic cricket league.

The as-is strategy canvas of the Indian cricket league helps us to understand the red ocean scenario that is prevalent in Indian cricket. At this time, local cricket teams played test (five-day) and ODI (one-day) formats among the regional and local cricket associations. Some of the factors in competition included restricting players to the national boundaries and encouraging players and fans to put in the time and effort for the sake of the game (see below).

A new game that is faster-paced: Twenty20 cricket

In England, in 2003, the introduction of a new format to cricket. It offers fans an exciting alternative to traditional, longer versions of the game. Cricket is a more TV-friendly version which lasts three hours for each game. As opposed to test or one-day cricket, Twenty20 is a more rapid, more aggressive game. Each team is only given the opportunity to play twenty-overs (120 balls) to score runs. Although initially rejected by traditional cricket fans as it would ruin the traditional and style of cricket Twenty20 can now be found to be incredibly well-liked. Seventy percent of cricket fans prefer Twenty20 over test and one-day cricket. It was this form of cricket that BCCI adopted for the IPL.