Makenna Rush

It's possible that you're uncomfortable giving away free samples or demonstrations of your products and services. There's no guarantee you'll get the return you've paid for your investment. But, isn't it the same for any other form of marketing? Promoting merchandise is about increasing brand awareness and associating your brand with kindness.

You may feel as if you're wasting cash when you hand out demonstrations or samples of your product. The best way to approach it is. If you're able demonstrate its value then why not give it away free? However, free product samples can work provided that they're handed out with care and in appropriate amounts. Here are some benefits to offering product samples to customers to those who want them.

1: Help spread the word

It is easy to increase the visibility of your brand by giving away free samples. Find the most effective way to give free samples for your intended group and then let them spread your brand's name with their friends.

2: Presents your charity

The fact that you gave away free samples proves that your business is generous. It's a gesture of generosity to offer free samples without any strings attached. There's no need for feedback, suggestions or any future purchases. Instead, you trust them to make use of the product on their own and make decision.

3: Gets feedback

Of course, you won't anticipate feedback however it doesn't mean that you won't receive any. You might get some feedback right away when you hand out free samples, in person. Include a hashtag or your Twitter handle on the packaging, and you'll likely get some online feedback. To help increase awareness of your brand, you can retweet positive reviews for your product.

4. Tests out possible new products

After you've completed a thorough test procedure for your new product, you might want to make a few sample products for your intended market to try out before you decide to begin mass producing the product. There's a chance that you will get excellent reviews from your customers and that could be enough to convince your management to accept bulk production.

5:Draws existing clients

What better way to entice your customers to pay a little more by offering free samples once they've reached an amount that is certain? The samples could be offered for new product lines, or even related products - anything that'll tempt customers to purchase the product in the near future.

6: Gets attention

If your demos or samples are presented in a unique way, you might receive some publicity or online publicity about your business and your products. Obvious publicity stunts don't always go down well with the public, however it is important to be discreet.

7: Displays confidence and faith in your product

If you're willing and able to hand the public free samples of your product, it demonstrates that you're expecting only positive feedback. Companies who lack confidence in their product are unlikely to wish to stop a group of people walking around and then find out that they don't like the product.